Should brands use emojis in their social media posts, or does that undermine their professionalism and expertise?
Facebook Live allows brands to share videos in real time – but what brands are taking advantage of it in their marketing strategy, and how?
Email marketing tips for subject lines that get eblasts opened instead of lost in the inbox.
How Social Guard could have helped The Real Donald from putting his foot in his mouth so frequently.
Live video is available on a number of social media platforms, all with their own niche.
Twitter closes down Vine, a 30 million investment from 2012 which failed to pay off for the social media company.
What streaming music services are offering advertising opportunities, and which one is right for your company.
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Artwork can make the difference between a successful pitch, and another agency getting the job.
Loss leaders are a marketing strategy that sells products or services for below cost to incite sales of other products and to bring in new customers.