Target Impression Share, Google’s New Smart Bidding Strategy
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Google Outranking Share Explained For Marketing and Advertising Professionals.
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.
Capture Rate explained for digital marketing
A quick synopsis of our proprietary metric and why it’s important to separate different types of user actions.
Web Design for Error Pages
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
An Introduction to Engagement Advertising
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.
A Quick Look at Record Album design — Alex Steinweiss
At one point album covers were just a blank page – no design, no art, no marketing. Advertisers are constantly looking for more blank pages to help their message stand out.
We Need 1 Social Media Messenger – Not 3.
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
How to use #hashtags for social media marketing
Hashtags can be friend or foe for your brand. Find out the guidelines for using hashtags on Twitter, Facebook and Instagram.
Vertical Video: Get It In Your Social Media Marketing Strategy
Vertical Video is moving in on phones, so advertisers and digital platforms need to embrace the vertical to stay on top of digital trends, and to stay relevant to customers.
2016 Digital Advertising Trends. Hint: Social Media Marketing!
A look at the trends in advertising through 2016 and a look at what may become the focus of 2017 in online marketing.