A Simple Simple Short Shot
Twitter cuts off Vine from it's social media platform
Once a shiny new startup investment, the app is now just an unremarkable business decision.
Twitter bought Vine for 30 million dollars in 2012 – months before the app even launched. Four years later, Vine is let go as Twitter restructures for a chance at better monetization. Currently, those with the Vine app will still be able to use it to access and download their Vines, and spectators can still watch existing Vines, but no new ones will be created. Expect to find the platform completely shut down in the next few months.
The short format video really resonated with some users, resulting in some pretty amazing Vines, cultural phenomenons, and Vine celebrities (this one even snagged a role in a movie). Vine was a real hit when it launched – what happened? Snapchat launched stories, Instagram followed suit. Vine, on the other hand, stayed true to how it began. Noble? Or costly? With these other apps competing for use on your device, you’re bound to use the one that integrates with your life and the apps you already use. Unfortunately, once people were able to use Snapchat and Instagram to publicly share short videos logging into Vine became a nuisance and the app was forgotten.
Start-ups are bought based on potential – what other social investments will fall short of the return expected on their overblown price tag? Will we see Periscope vanish in the coming year as Twitter struggles to make a profit?
For now, get your fill of Vine compilation pages as they roll in:
All the Proof You Need That Vine Made the Internet a Better Place:
Do it for the Vine:
Vine Is Dead, But Let Us Pray That These Great Vines Will Live On Forever:
Here Are a Mere Few of the Best Vines: A Eulogy to Vine: