Target Impression Share, Google’s New Smart Bidding Strategy
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
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All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.
A quick synopsis of our proprietary metric and why it’s important to separate different types of user actions.
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.
A look at the trends in advertising through 2016 and a look at what may become the focus of 2017 in online marketing.
Should brands use emojis in their social media posts, or does that undermine their professionalism and expertise?
Facebook Live allows brands to share videos in real time – but what brands are taking advantage of it in their marketing strategy, and how?
Email marketing tips for subject lines that get eblasts opened instead of lost in the inbox.
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We acknowledge that we work on the traditional territory of the Treaty 7 Nations: the Blackfoot Confederacy, Tsuut’ina Nation, and Îyâxe Nakoda Nations. Calgary is also home to Métis Nation of Alberta, Region 3. We honour Indigenous Peoples’ enduring connection to this land and commit to respectful and inclusive relationships.
Nous reconnaissons que nous exerçons nos activités sur le territoire traditionnel des Nations du Traité 7 : la Confédération des Pieds-Noirs, la Nation Tsuut’ina et les Nations Îyâxe Nakoda. Calgary est aussi le territoire de la Région 3 de la Nation Métisse de l’Alberta. Nous honorons le lien durable des peuples autochtones à cette terre et nous engageons à des relations respectueuses et inclusives.
