Target Impression Share, Google’s New Smart Bidding Strategy
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
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All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.
A quick synopsis of our proprietary metric and why it’s important to separate different types of user actions.
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.
At one point album covers were just a blank page – no design, no art, no marketing. Advertisers are constantly looking for more blank pages to help their message stand out.
Should brands use emojis in their social media posts, or does that undermine their professionalism and expertise?
Facebook Live allows brands to share videos in real time – but what brands are taking advantage of it in their marketing strategy, and how?
Email marketing tips for subject lines that get eblasts opened instead of lost in the inbox.
How Social Guard could have helped The Real Donald from putting his foot in his mouth so frequently.
