A second chance at a first impression
A look at how international companies have stayed relevant or lost it all in the last few decades of business due to branding choices.
Hashtags on social media
Hashtags can be friend or foe for your brand. Find out the guidelines for using hashtags on Twitter, Facebook and Instagram.
Vertical Video: Get It In Your Marketing Strategy
Vertical Video is moving in on phones, so advertisers and digital platforms need to embrace the vertical to stay on top of digital trends, a
Google Outrank Share Explained For Marketers.
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
Should brands use emojis?
Should brands use emojis in their social media posts, or does that undermine their professionalism and expertise?
Brands on Facebook Live as part of their online persona
Facebook Live allows brands to share videos in real time - but what brands are taking advantage of it in their marketing strategy, and how?
7 Tricks for Subject Lines That get Eblasts Opened
Email marketing tips for subject lines that get eblasts opened instead of lost in the inbox.
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