Acquisition, repositioning, or cannibalism?
Synopsis
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A second chance at a first impression
Synopsis
A look at how international companies have stayed relevant or lost it all in the last few decades of business due to branding choices.
A POP UP SHOP CONCEPT PT.02
Synopsis
Where would the Simple Simple advertising agency staff like to go if they could have a second office.
An Introduction to Engagement Advertising
Synopsis
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising
Synopsis
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
Entertainment advertising - Album design
Synopsis
At one point album covers were just a blank page - no design, no art, no marketing.
We Need 1 Social Media Messenger - Not 3.
Synopsis
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
Hashtags on social media
Synopsis
Hashtags can be friend or foe for your brand. Find out the guidelines for using hashtags on Twitter, Facebook and Instagram.
Vertical Video: Get It In Your Marketing Strategy
Synopsis
Vertical Video is moving in on phones, so advertisers and digital platforms need to embrace the vertical to stay on top of digital trends, a
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