Acquisition, repositioning, or cannibalism?
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A second chance at a first impression
A look at how international companies have stayed relevant or lost it all in the last few decades of business due to branding choices.
Google Outranking Share Explained For Marketing and Advertising Professionals.
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
An Introduction to Engagement Advertising
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
A Quick Look at Record Album design -- Alex Steinweiss
At one point album covers were just a blank page - no design, no art, no marketing.
We Need 1 Social Media Messenger - Not 3.
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
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