Acquisition, repositioning, or cannibalism?
Synopsis
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A second chance at a first impression
Synopsis
A look at how international companies have stayed relevant or lost it all in the last few decades of business due to branding choices.
A POP UP SHOP CONCEPT PT.02
Synopsis
Where would the Simple Simple advertising agency staff like to go if they could have a second office.
Google Outranking Share Explained For Marketing and Advertising Professionals.
Synopsis
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
Designing Your 404 Page
Synopsis
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
An Introduction to Engagement Advertising
Synopsis
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising
Synopsis
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
A Quick Look at Record Album design -- Alex Steinweiss
Synopsis
At one point album covers were just a blank page - no design, no art, no marketing.
We Need 1 Social Media Messenger - Not 3.
Synopsis
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
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