Acquisition, repositioning, or cannibalism?
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A second chance at a first impression
A look at how international companies have stayed relevant or lost it all in the last few decades of business due to branding choices.
An Introduction to Engagement Advertising
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
We Need 1 Social Media Messenger - Not 3.
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
Hashtags on social media
Hashtags can be friend or foe for your brand. Find out the guidelines for using hashtags on Twitter, Facebook and Instagram.
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