Acquisition, repositioning, or cannibalism?
Synopsis
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A POP UP SHOP CONCEPT PT.03
Synopsis
Open a pop up shop in Montreal for a couple of months? YES!
A POP UP SHOP CONCEPT PT.01
Synopsis
What would it look like if your bosses encouraged you to work in other cities?
Target Impression Share, Google's New Smart Bidding Strategy
Synopsis
All the latest information on Google's newest Smart Bidding strategy, "Target Impression Share."
Google Outranking Share Explained For Marketing and Advertising Professionals.
Synopsis
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
Capture Rate explained for digital marketing
Synopsis
A quick synopsis of our proprietary metric and why it's important to separate different types of user actions.
Designing Your 404 Page
Synopsis
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
An Introduction to Engagement Advertising
Synopsis
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
A Quick Look at Record Album design -- Alex Steinweiss
Synopsis
At one point album covers were just a blank page - no design, no art, no marketing.
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