Acquisition, repositioning, or cannibalism?
Synopsis
Startups can be valuable purchases - tech, users, brand image, or just some spare parts that could be reused are all important to the major
A POP UP SHOP CONCEPT PT.03
Synopsis
Open a pop up shop in Montreal for a couple of months? YES!
A POP UP SHOP CONCEPT PT.01
Synopsis
What would it look like if your bosses encouraged you to work in other cities?
Google Outranking Share Explained For Marketing and Advertising Professionals.
Synopsis
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP.
Designing Your 404 Page
Synopsis
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
An Introduction to Engagement Advertising
Synopsis
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience
Ambient Advertising
Synopsis
Ambient Advertising is how brands get their name and logo in unconventional places creatively - bus stop advertising, elevators, bathrooms a
A Quick Look at Record Album design -- Alex Steinweiss
Synopsis
At one point album covers were just a blank page - no design, no art, no marketing.
We Need 1 Social Media Messenger - Not 3.
Synopsis
Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?
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