Target Impression Share, Google’s New Smart Bidding Strategy
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Menu
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.
A quick synopsis of our proprietary metric and why it’s important to separate different types of user actions.
Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.
At one point album covers were just a blank page – no design, no art, no marketing. Advertisers are constantly looking for more blank pages to help their message stand out.
Artwork can make the difference between a successful pitch, and another agency getting the job.
Loss leaders are a marketing strategy that sells products or services for below cost to incite sales of other products and to bring in new customers.
A look at the trends in advertising through 2016 and a look at what may become the focus of 2017 in online marketing.
Should your brand consider guerilla tactics for your next campaign? A type of ambush advertising could work to your advantage.
