Target Impression Share, Google’s New Smart Bidding Strategy

All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”

Google Outranking Share Explained For Marketing and Advertising Professionals.

Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.

Capture Rate explained for digital marketing

A quick synopsis of our proprietary metric and why it’s important to separate different types of user actions.

A Pop Up Shop Concept PT. 03

Open a pop up shop in Montreal for a couple of months? YES!

Web Design for Error Pages

Your 404 page is a spot for your brand’s personality while showing off graphic design and web development.

An Introduction to Engagement Advertising

Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.

Acquisition, repositioning,or cannibalism?

Startups can be valuable purchases – tech, users, brand image, or just some spare parts that could be reused are all important to the major companies in the social media and digital technology industry. This is the story of why Facebook bought Whatsapp, Google bought Wase, and Microsoft bought Skype.

A Quick Look at Record Album design — Alex Steinweiss

At one point album covers were just a blank page – no design, no art, no marketing. Advertisers are constantly looking for more blank pages to help their message stand out.

We Need 1 Social Media Messenger – Not 3.

Snapchat, Facebook and Instagram all have stories and direct messaging, but do we need three apps to all do the same thing?

How to use #hashtags for social media marketing

Hashtags can be friend or foe for your brand. Find out the guidelines for using hashtags on Twitter, Facebook and Instagram.