A Simple Simple Short Shot
Why Facebook always wins for marketing agencies
If you could only advertise on one social media platform, which one would you pick?
Advertisers can gain a great deal of followers to their Facebook page, and build top of mind relevance by creating display ads served to a suitable audience targeted by interests, behaviour, and friends. In a platform comparison, Facebook users are spending the most time dedicated to this site or app per day, by some accounts it’s double the amount of time people spend on Twitter, Instagram, or Snapchat.
The demographic is skewing a little older these days; the older Facebook gets so too does its users. But is this a bad thing? Instead of teenagers spouting garbage about classmates, we see a greater number of adults with kids, careers, and financial stability interested in restaurants, services, and products. People aren’t going to share every single photo they’ve ever taken, or tell their friends via Facebook that they’re enjoying a beer - that’s what Snapchat is for - but it still has it’s place in our lives.
By giving people the power to share, we're making the world more transparent.
-- Mark Zuckerberg
Facebook is changing into more of a marketplace than a social mecca, which makes it an even stronger choice for brands to have a personality on the platform. It has become the easiest place to research a restaurant, to share a tattoo studio, or to find the band playing the gig down the street tomorrow. Facebook pages are essential for conveying personality, but they also serve as the best platform for sharing photos, videos, and whatever products are critical to the brand; not to mention details like location, reviews, and links to external sites.
So, why does Facebook win? The information on the interests of their users from bands, games, food, and activities; coupled with the geographic targeting makes it an advertising giant. Dollars spent on boost posts and display ads get the right attention by the right people, meaning your money does more than it could on billboards or newspapers. And remember: just because people aren’t sharing a million photos or actively liking or commenting on everything that passes their way doesn’t mean they’re not using Facebook - they’re still on there, and they can still be influenced.