We designed, and developed a 100% responsive website that provides a seamless experience from desktop to mobile in three different languages that delivers information to over 8000 users a day. The design includes custom photography, videos, and animated elements woven together into a mobile compliant site that emphasizes low page load time -- optimized for the best user and search engine experience.
The site is designed to maximize flexibility of use with online advertising and social network marketing.
We provide photography and video production services for Moxie’s web properties, broadcast commercials and social media content -- on site and in studio, including both product and lifestyle campaigns. Our video services (including slow motion capture effects, animation, and 4K editing) allow Moxie’s to create high quality streaming and advertising pieces that impact all facets of their marketing program.
Moxie’s has a very large footprint in the social media stratosphere when you combine all locations on channels like Facebook, Twitter, Instagram and Google+, not to mention national accounts for both Canada and the United States that layer in Youtube and Snapchat. In all, it’s over 250 different social properties that require content and direction -- we create strategy, scheduling, campaign development, and assist with all aspects of channel administration. We go beyond design and copy to mediation, engagement, management and reporting -- social media marketing is far more than posting on social channels. Our data and strategy have been central in doubling their follower counts in the last year, and tripling their engagement and reach.
We’ve also created custom social media applications and mobile dashboards used at all levels of operations and marketing to manage social content, notifications, analytics compiling, and client feedback reporting.
We buy desktop and mobile ads including the Google Display Network (including YouTube), Facebook and Instagram, Twitter, Snapchat and other third party platforms. We hypertarget ads through geolocation, interests and demographics for a highly personalized audience experience; these groups are then retargeted through remarketing for further top-of-mind awareness.
We also purchase ads on Spotify, Weather Network, as well as working with third party applications for beacon awareness ad buys which are an extremely effective way on understanding “real life” conversion rates.
Goal-oriented marketing, regardless of platform or budget, is a very effective way of increasing reach, engaging interested social users, and growing focused advertising lists. We use contests very strategically with Moxie’s to grow their Instagram and Facebook followers, add to their national newsletter lists, and drive local store interest across all markets. Small or large contests are featured in-store, on traditional media, or hosted online for users to enter on desktop or with their mobile devices.
How do people find out about your brand online? That’s the question everyone wants answered and beyond advertising, search engine optimization is the largest contributor to brand awareness. We’ve designed a framework for Moxie’s that has placed them first-in-class when measured against their key competitors, with an estimated monthly value of over $200,000, driving over 65% of their web traffic.
As SEO specialists we provide Moxie’s with regular SEO audits coupled with market research for local, branded and non-branded keywords, as well as long-tail keywords (phrases), plus continued insights from their website analytics to constantly update and improve their rankings in search.