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Target Impression Share, Google’s New Smart Bidding Strategy
All the latest information on Google’s newest Smart Bidding strategy, “Target Impression Share.”
A second chance at a first impression
Startups can be valuable purchases – tech, users, brand image, or just some spare parts that could be reused are all important to the major companies in the social media and digital technology industry. This is the story of why Facebook bought Whatsapp, Google bought Wase, and Microsoft bought Skype.
Instagram steps into the age of social media advertising.
As brands flock to marketing on Instagram, will it alienate its users?
Google Outranking Share Explained For Marketing and Advertising Professionals.
Google Outrank Share is the best way to get your adwords ad above the fold of a search engine results page, or SERP. Bidding against competitors is easy with Google’s Outranking Share ad buy tools.
An Introduction to Engagement Advertising
Engagement advertising, aka experiential marketing, event marketing, on-ground marketing, or participation marketing, lets users experience the brand.
The Future of Google Advertising is Here
Open a pop up shop in Montreal for a couple of months? YES!