Shark Club Gastro Bar recently opened in the landmark Sandman Signature Hotel, opposite St James’ Park, in Newcastle UK. Located in the middle of the city’s vibrant hospitality hub, Shark Club is attempting to separate itself from the other establishments with Canadian table-side service and an aggressive food and sports program.
We were tasked with creating a “station domination” campaign that captured the attention of the Metro riders in the city. We created a very refined image-based campaign that highlighted the establishment’s strengths: service, food, drink, sport. We attempted to keep a sophisticated aesthetic that matched the regalness of the hotel, the bar is located in. This campaign appears in print and broadcast throughout multiple stations, buses and trains over a 6 week period.
