One of our favourite projects in the last few months has been the “Summer Party” series for Moxie’s Classic Grill, which ran from June to August of this year, nationwide. The campaign was divided into two portions, to start and close the summer patio and menu season –”Moxie’s Patio Party” to begin the season and the closing “Never Let Summer End” promotion.
The campaigns consisted of an extensive nationwide print roll out from billboards to billfolds, adbuys, web integration and social media engagement. The campaigns also featured extensive local store marketing and mobile solutions. The full package!
One of the great pleasures of working with such a large brand is that we get to realize our work in such a wide variety of media. As such, it places a much higher emphasis on campaign harmonization, which we view as one of our large strengths.
Here’s a sample of some of the pieces and how they looked in place:
